The Liga Universitaria Centro américana was an official University semi-professional league of Riot Games which was developed for the Pan-American final that took place in Mexico,

This brand, image and identity was designed to give strength and unity by representing the competition among the participating countries of Central America, taking into account all the direction and graphic development for the media to which they arrived (printed on a large scale, t-shirts , buttons, campaign in social networks, facebook, twitch including broadcasts, press releases, sponsorships, etc.)